Manytraditional print documents, such as magazines and newspapers, arrange textin multiple columns. Stories flow from column to column and sometimes acrossseveral pages. While the format is effective for printed material,this type of structure can be difficult to follow on-screen becauseof the scrolling and zooming required.
The article feature enables you to guide readers through materialpresented in multiple columns and across a series of pages.
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The flow of an article thread. The user reads through textA, skips text B and C, and moves on to text A again.
You create an article by defining a series of boxes around the content in the order in which you want the content read. The navigational path you define for an article is known as the article thread. You create a thread connecting the various boxes, unifying them into a continuous text flow.
Note:
Most desktop publishing programs allow you to generate article threads automatically as you convert the files to Adobe PDF. If the file you’re viewing has articles, you can show the names of the articles on a tab and navigate easily through them.
Choose Tools > Edit PDF > More > Add Article Box. The pointer appears as a cross-hair pointer in the document window.
Drag a rectangle to define the first article box. Anarticle box appears around the enclosed text, and the pointer changesto the article pointer.
Each article box you create has a label that consistsof the article number and its sequence within the article. For example,the first box for the first article is labeled 1-1, the second box1-2, and so on. The boxes for the second article in the same documentare labeled 2-1, 2-2, 2-3, and so on.
Go to the next part of the document you want to includein the article, and draw a rectangle around that text. Repeat untilyou have defined the entire article.
To read an article, double-click it, or select the articleand choose Read Article from the options menu inthe Articles panel.
The first line of the article appears in the upperleft corner.
To hide the Articles panel after the article opens, select HideAfter Use in the options menu ofthe Articles panel.
To delete the entire article, select thearticle in the Articles panel, and press the Delete key.
To delete only one box from an article, right-clickthe box, and choose Delete. In the warning message, select Box.If you select Article, the entire article is deleted.
Theremaining articles or article boxes are automatically renumbered.
In the Document window, select the articlebox that you want the new article box to follow.
Click the plus sign (+) at the bottom of the selectedbox, and click OK when prompted to drag and create a new articlebox.
An example of selecting an article with the Article tool
Draw a new article box. The new box is inserted intothe article flow, and all following boxes are renumbered.
Using the Article tool, select the articlebox, and do one of the following:
To move the box, drag it to the new location.
To resize the box, drag a center handle to change only height or width, or drag a corner handle to change both dimensions.
Using the Article tool, select the articlebox that you want to edit.
Change the information in the Articles Properties dialogbox, and click OK.
In the document pane, select any articlebox in the article you want to be read first.
Select the plus sign (+) at the bottom of the articlebox, and click OK to dismiss the prompt to create a new articlebox.
Ctrl-click an article box you want to be read next. Thesecond article is appended to the end of the first article. Allarticle boxes in the piece are renumbered automatically.
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Ever walked into a big chain store and walked out with way more than you had planned to purchase? Big retailers certainly seem to know how to design their stores and create tempting displays to keep us shopping.
What's their secret? Here are seven layout tips from experts who have worked with many major retailers.
1. Make windows shine. Many small retailers don't do window displays, letting customers simply look straight into the shop. That's a mistake, says store design and display consultant Linda Cahan of Cahan & Co. in West Linn, Ore. 'Just like your eyes are the windows of your soul, store windows are the eyes of the store,' she says. 'Each window should tell a story.'
To create an appealing display, use a single color theme to grab attention and communicate your store's image. It's also important to avoid clutter because in retailing, space equals luxury, Cahan says. If you cram items together in a window, they'll look cheap. Think of how Tiffany displays just a few items in the window, communicating that they are special.
2. Free fps games for mac on steam. Make an arresting first impression. When customers enter your store, an eye-catching display up front should make them slow down. Otherwise, they may hurry on through the store and buy little. Notice how Costco sets up large seasonal displays at its entrances, often with a product pulled out of its box -- a kitchen appliance or fresh plants -- that shoppers can stop to touch, smell or try.
Related: 5 Ways to Make Sweet Music for Your Business
One problem in many small stores is a high rack up front that blocks views of the rest of the shop. If customers don't like what they see on that first set of shelves, they might leave. Instead, use lower shelving units with shorter pegs and narrower shelves. This makes the store look full without having to stock too much merchandise, as well as allows customers to see farther into the shop, says Pat Johnson, co-owner of the Seattle-based consulting firm Outcalt & Johnson: Retail Strategists.
3. Steer customers to the right. Retailers should design their stores to draw shoppers to the right side of the entryway. Studies have shown that most people naturally look first left, then right as they enter a store, says Brian Dyches, chief experience officer of retail branding firm Ikonic Tonic in Los Angeles. Shoppers usually then prefer to move right and walk counter-clockwise around the store.
For instance, enter a Safeway grocery store in the chain's upscale Marketplace format, and your eye is drawn to the floral department on the right. The bright colors and floral scents remind shoppers of happy times in their lives, Dyches says, both putting them in a good mood and encouraging them to move right and begin walking the store counter-clockwise
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At 136-year-old Hermann Furniture in Brenham, Texas, visitors enter a foyer dominated by a round table of seasonal merchandise. Shoppers must pause at the table and decide how to navigate around it. A wider aisle on the right encourages them to move around the table in that direction.
4. Lead them somewhere. Often, small retailers fail to put a compelling display at the end of an aisle, says store designer Cahan. 'They create an aisle that ends at nothing, either a back wall or a stockroom or the bathroom.'
Instead, Dyches says, retailers might use a long aisle to lead customers to a new department laid out perpendicular to other racks.
5. Have an angle. While it's most efficient to lay out aisles parallel to the store's exterior walls, retailers can create more visual interest by placing them at an angle, Cahan says. Ideally, aisles could angle in from both sides to a central aisle, forming an arrow layout that ends in a back-wall display. But only take an angular approach if you can keep aisles wide enough for customers to navigate easily.
6. Create breaks. In studying shopping patterns with his clients, Dyches says he finds that up to 20 percent of the store's merchandise is skipped over. That's because long, uninterrupted aisles don't get people's attention.
Take a page from Wal-Mart and other big-box retailers: Create stopping points in the middle of long aisles, such as signs or displays that create a visual break. Dyches likes how clothing chain Anthropologie often repeats a design behind wall displays and then changes or ends the pattern to try to get customers to stop at a special display.
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7. Offer 'hugs.' People are attracted to round and U-shapes, Dyches says. To get shoppers to stop at a display, try hanging a circular sign from the ceiling or placing a U-shaped background, such as a low wall with small sides extending forward, behind it. These make people want to stop and enter the space, which resembles a person extending their arms for a hug. Nordstrom makes great use of this technique in apparel displays, putting U-shaped partial walls behind mannequins on some displays, Dyches says.
Low-Cost Ways to Improve Your Layout
On a tight budget? Consider these tips to begin improving your layout.
Ask key employees and your best customers to walk through the store and offer feedback, says Dick Outcalt, co-owner of Outcalt & Johnson, which offers a questionnaire designed to help pinpoint trouble spots. Another approach is to take photos of your store, then gather staff for an analysis.
Look for affordable help to make the changes you decide on if store design and merchandising aren't your forte. You might share the services and costs of a design professional with several nearby retailers, for instance, or hire a college student from a merchandising or marketing program who might work for minimum wage or just course credit, says Cahan.
To make low-cost displays, collect cheap decorative items that can be repainted and reused to fit different themes and seasons. Such items include empty picture frames, old watering cans and wooden chairs that can serve as shelving. All of those can be picked up at yard sales or from closeout bins at craft stores, Cahan says.
Don't consider it a finished job once you've made your changes. You need to change displays regularly to give customers a fresh experience every time they shop. 'There's never an area where we don't change things nearly every day,' says Jennifer Hermann, owner of Hermann Furniture. 'That's fun, and makes customers want to buy.'
Related: To Grow Sales, Turn Your Workplace into a Theater for Customers